I. PROGRAM OVERVIEW
Bridge Industries has been the #1 manufacturer of coffee carts and kiosks in Seattle for the past 10 years. Our reputation for offering the highest quality cart and highest customer satisfaction in the industry has been unequalled. We now are offering the opportunity to partner with Bridge Industries.
The Bridge Industry Authorized Dealer program is a chance for partners and their customers to tap directly into Bridge Industries extensive manufacturing and marketing resources. Successful Dealers generally include coffee and food industry distributors and marketing companies; however we are very open to other markets as well.
When a partner meets the requirements of the Authorized Dealer program they are entitled to special dealer only pricing on our extensive product line, work with our design team on custom products and sell directly to end users in their agreed upon market area.
Bridge Industries supports the dealer network with a variety of strategies to obtain quality leads and protection within their territory. Our support ranges from quality internet leads obtained from high Google ratings to public relations and promotions. Dealers will receive the lead contact information shortly after the lead has requested information from Bridge Industries.
There are basic requirements to being a Bridge Industries Authorized Dealer. Completely fulfilling these requirements will also go a long way to guaranteeing successful Bridge Industries sales.
Training
Each Bridge Industries Authorized Dealer must make its staff available to a Bridge Industries Representative for regular annual training. Additional training days during the year may be requested. These trainings are necessary to ensure that representatives are expert and consistent in their knowledge of Bridge Industries products as well as new products and opportunities.
1) Displays and Sales Tools
Bridge Industries Authorized Dealers must prominently and effectively display Bridge Carts on their website and/or a show room if available.
2) Marketing
You must have a current website with an acceptable Google rating that contains your current phone number and hours of operation.
You must also have a customer service representative available to answer phone calls during business hours.
3) Service after the sale.
You must be able to offer installation to the end user. This may be as simple as setting the cart up for them and showing them how every thing works or partnering with a qualified local contractor to do the installation.
4) Bridge Industries exclusivity
You may not offer a competing cart companies’ cart, display units or kiosks along with the Bridge cart.
II. PRODUCT OFFERING
Coffee and Beverage Carts/Kiosks
Standard Mobile Cart Models produced by Bridge Industries hold a quality of design unmatched in the industry. This series sets the standard in the industry for mobile carts. These carts are manufactured utilizing extruded aluminum chassis for lighter weight and greater strength with maximum mobility and full service equipment.
This line has all of the operational equipment required to meet local health department rules. These carts are 32” deep and have the same equipment found on our kiosk sized carts and can pass through most commercial sized doors.
Catering and Temporary Food Service Carts
Bridge catering carts are compact and very mobile. The carts are all 29" deep and have wing extensions that are supported with fold-out supports. All of the carts have customer choice laminate on vertical surfaces. Standard equipment includes pressurized bottle water system, waste water tank and 110 volt electrical system.
Wheels are either all swivels or a combination of swivel and rigid 4" with "total lock" brakes with options for larger specialty wheels. This configuration enables the cart to go through most doorways and even make the turns in an elevator. Some of our customers in the Espresso industry find this cart extremely effective for catered events.
Kiosk Beverage Style Carts
Larger Semi-Permanent Cart Models produced by Bridge Industries hold a quality of design unmatched in the industry. This series sets the standard in the industry for larger infrequently moved carts. These carts are manufactured utilizing extruded aluminum chassis for maximum strength, increased storage, and added selling surface and full service local health department required equipment. Kiosk sized carts may require double commercial sized doors for moving.
Storage Carts and Cabinets for Kiosks
Additional specialized storage units are added to existing main operating cart to form a kiosk layout to maximize storage and product exposure
Condiment Cart
Condiment carts are free standing units the maybe used independently or as part of a larger kiosk. The customer and operator access the same side and the unit may be placed against a wall to improve the flow of the kiosk. This is an ideal addition to fixed store front operations by moving the customer away from the ordering counter.
Specialized Kiosk Components
More than just an espresso cart makes all the difference in the world when you are dealing with high capacity work loads. We are flexible enough to add onto your cart/kiosk with side items to compliment the base work station at a custom level. Components may include Cash Register cart, Blender Drink Cart, Corner Carts, Dry Case Merchandiser and Corner Display Cabinets.
Hand Sink and Triple Sink Carts
Having Sink carts are complete free standing washing units. Both have complete water systems, waste water tank and hot water heater. The hand sink is mobile and has an approximate 27” X 27” foot print. The triple sink is capable of washing blender canisters.
Storage Cabinetry
Custom storage units configured to exact dimensions of the customer’s kiosk. These may include wall or elevated storage cabinets, as well as custom corner storage solutions.
Retail displays and cabinetry
We can manufacture custom designed display racks and mobile displays for virtually any market allowing you to diversify your customer base. These can be custom designed and branded by yourself or your customer.
III. MARKETING & SALES SUPPORT
We believe that utilizing your local contact network, local trade show presence and a high quality web site are the best methods of marketing your cart program.
When working with your local contact network we will provide you with a CD with a sales presentation, pictures of carts we have developed to integrate into your own presentation and cart / kiosk portfolio. We are your manufacturing arm so you should be very comfortable in presenting the finished solutions as your own.
When adding Bridge Industries to your web site we will provide you with the following:
- HTML ready photographs of finished carts, kiosks and custom units ready for loading to your web site
- Copy outlining the description, features and benefits of each unit for listing product on your site.
In addition to the web support we also provide the following:
- Sales letters introducing the program
- Sales presentations
- Monthly Newsletter
o Bridge Industries will keep you informed about the latest products, new sales custom opportunities and training programs, and other essential information of importance to your business with a monthly newsletter.
o Brochures and help with mailers.
IV. LEAD ASSISTANCE
Driving business opportunity through local relationships is smart business. Good relationships are the key to any successful enterprise.
As Bridge Authorized Dealer, you can enjoy the benefits of our strategic relationships with carefully selected national and global leaders in the coffee, food and retail sales industry.
Bridge Industries dealers benefit from quality sales opportunities generated by years of quality craftsmanship, exceptional customer service and by our high Google search engine ratings.
V. CUSTOMER FINANCING OPTIONS
We have partnered with Puget Sound Leasing for one alternative for your customers financing of their cart and Kiosk purchases. A little about PSL…
Puget Sound Leasing Co., Inc., established in 1985, is a direct lender. We offer an improved bottom-line to businesses by underwriting and servicing our lease contracts in-house through our Broker and Vendor Sales Divisions. We specialize in small ticket equipment ranging from $5,000 to $500,000. Their focus is on simplicity and execution.
Over 85% of US companies lease some or all of their equipment. Puget Sound Leasing has been helping businesses finance their equipment needs nationwide for over 22 years.
Puget Sound Leasing’s office is located in Bellevue, Washington, has established itself, as one of the largest, most successful privately owned lender in the Pacific Northwest.
Puget Sound Leasing’s goal is to provide our customers with the best service and the most competitive rates in the industry. A large percentage of our business comes from repeat business and as a national equipment lease company; we pride ourselves on keeping the leasing process simple.
VI. DESIGN ASSISTANCE
On many occasions your customers will require local dictated modifications to our standard units. They may even need a custom unit created for them. For a nominal fee we can design a specific unit including drawings for your customers needs.
Don’t see what you want or just have a basic idea of what you want? Let us help you with a custom designed product to fit your need. Just let us know what your needs are and let our staff help you come up with the perfect design.
VII. PROPOSAL SUPPORT
When creating a proposal you will work directly with our General Manager to ensure that your customer has a detailed quality proposal to make their decision process an informed and easy to choose process.
VIII. TRAINING
We will work with your sales staff to ensure that they are fully trained on selling Bridge Industries Carts, Kiosks and custom programs. The following outlines our dealer program.
Curriculum
This user-friendly training session covers:
- Bridge Industries Carts and Kiosks
- Custom products and how to create a proposal for them
- Proposal writing
- Web Development suggestions
- Expanding Business Opportunities
- Targeting New Customers (“Thinking Out of the Box”)
- Bridge Supplied Marketing Aids.
- Operations Manual including replacement parts list available from Bridge.
- Developing a Sales Presentation Book
IX. ANNUAL AGREEMENT
The Dealer agreement will be renewed annually based on prior year’s performance. The agreement can be discontinued by mutual agreement at any time.